With a Masters of Science in Integrated Digital Media from New York University's Tandon School of Engineering, I complete all projects with an eye toward improving the user's experience and clean, clear aesthetics.
Previous experience includes web design and user experience design, as well as non-digital media like print advertising design and mixed media products.
The work above follows the practice of user-centered design.
The process takes advantage of short test cycles and out-of-the-box thinking to provide an intuitive
experience for the user.
With each project, we start with a grounding in research, ideate and iterate for the ideal solution, then prototype and test for the best executable product. We take an emotionally intelligent approach to every person involved in the project, from the user to the members of my team to the other departments working on the project.
Chart of top competing products and how they do or do not compete with our product. A simple graphical yes or no makes for a more useful reference later in the process.
Based on real user demographics, characteristics, and goals, personas are an archetype of a user's personality and relation to the type of product, as well as competitors and specific things the user should be able to do with the improved product.
One of the user flows from the Gotham Space Agency project. Yellow backgrounds denote different stages/pages of the character creation process, i.e. when the user presses the Next button.
Index cards come pre-cut in standard smartphone dimensions for quick mobile and app design sketches.
Image placeholders, few colors, and limited style fonts focus the user's attention on the layout and experience for more targeted user testing.
High fidelity screenshots provide a rendering of the look and feel of the released product. including color, features, layout, representative or very descriptive copy, fonts, representative images, and annotations.