PROJECT FOCUS:
Audience:
New Yorkers, college age to working age
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Objective:
Provide food ordering services with items priced based on market demand with an emphasis on alternative ways to save on food ordering. Order your favorite meals, save money with dynamic pricing, and reduce waste when you plan ahead with Future Orders.
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Solution:
A dynamically-priced mobile app based around new ways to save. On-Demand menu items are priced based on supply and demand mechanics; Future Orders are discounted based on how far in advance the customer makes an order, up to two weeks.
The Brief
Research
and Design
Software
Solution:
A light-weight mobile app that clearly separates On-Demand Orders and Future Orders. Prices are dynamically set based on supply and demand of types of dishes so that more Gebni traffic on one item lowers prices on other items.
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Methods:
Low- and high-fidelity prototyping, graphic design for print and digital, cooperation with in-house dev and sales teams.
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Materials:
InVision, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Pen and paper, In-person user testing, Remote user testing via recorded video
