Annotated high fidelity wireframe for the Pleeky handmade geeky plush shop. The shop's initial target audience is rhythm game players (games like Dance Dance Revolution or Guitar Hero), but other geek content is also available. The interactive Axure wireframes are linked below.

Linked is the PDF download.

This is the interactive wireframe for the redesign of Little Einstein's online store. The intent was to refocus Little Einstein toward electronics learning kits exclusively.

User persona from the Pleeky online store project.

User flow from the Little Einstein research and design process.

Sitemap for the Gotham Space Agency: Character Creation project. The character creation process was designed to be simple and linear. The clients were most interested in an engaging, creative, and quick flow so that the target audience (middle school students) could create and share many character designs.

Competitive analysis table for the Pleeky shop, an online store for handmade geeky plush toys. The shop's initial target audience is rhythm game players (games like Dance Dance Revolution or Guitar Hero), but other geek content is also available.

A more built-out Axure prototype of the AlerTed commuter app. AlerTed is an app that alerts the user to problems along public transportation lines that the user takes regularly.

Problem -- The New York subway system is unpredictable. Solution -- An app that alerts the user to problems along public transportation lines that the user takes regularly. Process -- 1) Interview client, Fan, to discover pain points and objectives. 2) Paper prototype. 3) Client user testing. 4) POP digital prototype.